Myths, Realities, and Promotions Survey, August 2002
This survey was designed to identify myths faced by information architects
and the approaches they use to argue them.
Highlights:
- 81% spend time promoting information architecture
- The three most effective messages for promoting information architecture were
“information architecture can improve usability”, “information architecture will
improve ROI”, and “information architecture can cut costs”.
- The two most effective vehicles for promoting information architecture were
“working collaboratively” and “informal meetings with colleagues”.
Download the survey results (Acrobat PDF file, 54K)
For more survey results, see the IAsk Community Surveys from our partner the Argus Center for Information Architecture.
